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However, some facts easily get lost when people complain about that. First, ONLY US users were affected. This does not necessarily make it better or worse, but it shows how people are overreacted when they disable Firefox Studies to prevent that add-on from getting installed, if they are located in Germany or so.
Secondly, the add-on DID NOT collect user data. And the distribution process has been stopped "[w]ithin hours". The FAQ at https://support.mozilla.org/en-US/kb/lookingglass now explicitly says, you have to "opt-in", i.e. install an add-on, to activate it. Yet again, this does not make the initial problem better, but it shows Mozilla cares for that and reacts to user feedback.
Finally, however, the reason to do the initial act, was NOT money. No, it just was not. "This was not a paid promotion"… Of course, they did not do it without a return service (@whoismrrobot promoted Firefox on Twitter), but I believe them, when they say, the did it because of the show itself.
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