In my #LibrePlanet2018 keynote (https://mako.cc/copyrighteous/libreplanet-2018-keynote) I argued that online collaborative production is shifting from social to market-based arrangements. This paper explores the implications. (As is clear in the talk, part of this paper's results motivated the whole argument!)
You can now watch my #LibrePlanet keynote (edited w/ slides) about how firms and markets have coopted the free culture and free software movement's most powerful weapon (mass collaboration) and where that leaves us. https://mako.cc/copyrighteous/libreplanet-2018-keynote
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