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1. Startup Lab (startuplab@mastodon.social)'s status on Wednesday, 12-Sep-2018 20:57:39 UTC Startup Lab

   An example of Airbnb optimizing an invite email:

   - Use inviter's name in the subject for social proof.

   - Use big headline conveying clear value (get $40 on your first trip).

   - Create urgency by setting a deadline, the date by which you can accept the invite.

   - CTA button says "Accept invitation" instead of just "Sign up" creating more "sense of exclusivity".

   - Inviter's name, social image, information on how long he's been a user - creates even more social proof.