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See, early on the movie industry hated the idea of home movies. They made all their money on movie tickets, right? People watching movies at home, that's gonna seriously cut into their market. This is why they later sued Sony for the introduction of Beta, arguing that it could be used to pirate movies by recording them off TV. (They lost) So when Cartridge Television started selling Cartrivision in 1972, none of the movie studios really wanted to start selling their films on home tapes, that idea sounded scary. What if someone had a copy of all their favorite films and could watch them forever at home, and never went to the theaters ever again? The movie studios would go out of business! For Red Tapes (which were relatively recent movies), you instead would go to the store and place an order from a catalog. The store would have it delivered by mail, then you'd come back in and get the tape. You'd take it home, watch it, and then return it back to the store. So... Video rental (like Blockbuster!), except they didn't have any stock on hand, and only got the tapes on-demand by mail? Seems annoying. BUT OH NO: it's far more annoying than that. You can't rewind them. You can play them and pause or stop them just like any other tape, but the rewind feature on your Cartrivison TV doesn't work. So once you start watching a film, you can only go forward from that point. You want to rewatch it? Too bad. Go back to the store and pay for it again.