One, Threads proved decisively the demand for a new text-based conversation app. Until this month, it was unclear that tens of millions of people even wanted something Twitter-like in their lives. Twitter itself has been in a period of steep decline, and the various clones that have sprung up in its wake have stalled out in the low millions of users. That Threads attracted so many downloads in so short a period offers compelling evidence that lots of people have been waiting for a company to do public conversations the right way.
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