Such targeting supercharges the efforts of fraudulent, exploitive, and misleading advertisers. It allows peddlers of shady products and services to reach exactly the people who, based on their online behavior, the peddlers believe are most likely to be 🤪vulnerable to their messaging. Too often, what’s good for an advertiser is actively harmful for their targets.

Notices where this attachment appears

1. Six Grandfathers Mountain (6g@mastodon.social)'s status on Monday, 29-Jan-2024 03:37:22 UTC Six Grandfathers Mountain

   in reply to

   @eff

   Ban Online Behavioral Advertising, please Mr. #facebook and Mrs. #tiktok

   Such targeting supercharges the efforts of fraudulent, exploitive, and misleading advertisers. It allows peddlers of shady products and services to reach exactly the people who, based on their online behavior, the peddlers believe are most likely to be 🤪vulnerable to their messaging. Too often, what’s good for an advertiser is actively harmful for their targets.

   https://www.eff.org/deeplinks/2022/03/ban-online-behavioral-advertising