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@profoundlynerdy I think it was the usual tale of "not invented here", plus I think they had increasing calls for them to support TLS and other security features, which being Google they obviously didn't want because their business model depends on reading all the plaintext.
I don't really keep up with the Googloids but I think they have their own proprietary chat app now, probably with phoney backdoored security. https://en.wikipedia.org/wiki/Google_Allo