Because people are confused about what Mastodon is in relation to the Fediverse:
1. Fediverse: collection of protocols, software, and instances that make up a federated collection of de-centralized social media
2. Mastodon: software that allows you to connect and interact with the Fediverse
3. Instances: individual websites and servers that run software—sometimes Mastodon, sometimes not, that connects to the Fediverse
Confusingly, some instances call themselves "Mastodon".