Chris, @atomicpoet look at this:
"Among the unexpected sources of support for the magazine was the “fediverse” – the collection of decentralized Mastodon servers that soared in popularity following Elon Musk’s acquisition of Twitter. Many comments on the GoFundMe page mention that the donors learned about the Observer through #Mastodon – where the Texas Observer was one of the first journalistic outlets to set up its own server, Canup said."