It's the tiny things, like watching (streaming) telly and the bloody adverts always have a higher volume than whatever you're actually watching. Just making the experience a bit less pleasant so that somebody, somewhere has a bit more money.
Enshittification. I've moaned about it before but Doctorow's word describes it perfectly, the way that capitalism inevitably pushes things further and further in a smeg direction so that maximal money can be extracted.