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1. Alberto (moshpirit@quitter.es)'s status on Friday, 23-Jun-2017 22:32:27 UTC Alberto
   Research suggests sexual appeals in ads don’t sell brands, products. Research found that not only were study participants no more likely to remember the brands featured in ads with sexual appeals, they were more likely to have a negative attitude toward those brands - https://news.illinois.edu/blog/view/6367/522402
   • Alberto (moshpirit@quitter.es)'s status on Friday, 23-Jun-2017 22:33:51 UTC Alberto

     in reply to
     In the other hand, humor does a really good job in advertising. The Old Spice ad campaign in 2010 made sales jump by 125% by July and was the best selling men's body wash brand by the end of the year
     
     Here's a case study going into how effective the campaign was: https://www.dandad.org/en/d-ad-old-spice-case-study-insights/