@thedod @xj9 @ntk I'd just like to interject for a moment. What you are referring to as "hippie shit" is in fact GNU/hippie shit or GNU + hippie shit.

You are of course completely correct that it's the freedom that matters. Downplaying the freedom aspect with the "open source" rebranding did gain some corporate sponsors which were perhaps important for things like kernel or driver development and maybe certain distros, but in the end emphasizing only supposed improvements to the code leaves users and their concerns out of the conversation. The corporate sponsors of "open source" are happy to have the pragmatic benefits from openness while simultaneously screwing over the users of the resulting software.