>circulate articles which mention gargamel as the original creator of mastodon™ which is also used by some to distribute evil child porn
>botnet starts to tie gargamel's name to evil child porn
>gargamel backpedals after heat intensifies, starts claiming he just built upon an existing federated infrastructure model, contradicting the assumptions he helped cultivate
>something else
>gargamel is in tears, his '''reputation''' in tatters