'The Misconception:
When your beliefs are challenged with facts, you alter your opinions and incorporate the new information into your thinking.
The Truth:
When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger.
https://youarenotsosmart.com/2011/06/10/the-backfire-effect/
''We present facts and evidence, and it often does nothing to change people’s minds. In fact, it can make people dig in even more.''