@dansup I came here to escape brands. Well, to escape from the mindset that brands and celebrities and breaking news are all-important. I can get news elsewhere, and I just buy things when I need them to use instead of "engaging with brands", I'm not interested in celebrities unless they're doing something I care about (like write books; but then it's the books I'm interested in, not the fact that they're famous).
In short, if Mastodon turns into Twitter I'm not at home here any more either.