4 types of innovation:
1. Basic research - making fundamental scientific discoveries.
(Deep Learning, Blockchain)
2. Breakthrough innovation - applying fundamental discoveries and thinking from first principles to engineer new products. (Tesla, SpaceX)
3. Disruptive innovation - finding new applications and business models.
(Uber, YCombinator)
4. Sustaining innovation - gradually improving what already exists, making it better/cheaper. Solving clear problems using preexisting skillsets.