Conversation

1:9:90 Rule of Internet Culture

On any platform:
- 1% of people create new content.
- 9% of people contribute or provide feedback on content.
- 90% of people are lurkers and just consume the content.

This means that:
- Any platform will have a small committed "power" user base who will make up the bulk of your content.
- In order to reach 90% of the people all you need to do is target the core influencers, and the information will disseminate to everyone else.