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Don't be afraid to charge more:

- Most founders severely underprice their products/services. If your product is valuable - people will be willing to pay for it.

- Higher margins will allow you to invest into improving your product. It's better to compete on quality than on price.

- It's easier to sell 10 $100 products than 100 $10 products.

- Higher prices filter for better customers.

- If doubling your price won't lose you more than half of your customers - that's free money.

#startup