@aral @dredmorbius @aral I've been seeing FB ads everywhere in the UK. One was played in the cinema, a fake mea culpa that blamed their business model and its structural problems ("data misuse" and "fake news") on trolls and other third parties. It also claimed that a mythical "we" (the owners, engineers, and users of FB) are going to take back the internet, rhetoric totally borrowed from folks in the #fediverse and the rest of the internet freedom movements. Orwell must be rolling in his grave.