The marketization of Attention which @petercoffin often talks about is a good example of Late Stage Capitalism attempting to innovate a new way to solve the contradictions in capitalism. Workers can't afford to buy the product of their own labor; so create ways to profit without workers spending any money at all! Turn the customers into the products. Another example is the profit model of make something, give it away for free, get huge "potential for profit", then get bought by a big company (see: tumblr)