I agree that Google Analytics prevalence is a huge surveillance device:
https://youbroketheinternet.org/trackedanyway
Even "competitors" (for the same ad money) such as main publishers use it on all their sites and sponsor Google with loads of valuable data they should never give away - how silly 👿 😒
Their data scientists should work harder and install their own log analysis without reliance on Google. Or they should hire data scientists if they did not already.