There is a *major* hurdle for hopeful non–self-published book authors who are also conscientious about surveillance capitalism. You pretty much have to be a marketing lorette even before the proposal. Long, long gone are the days that a publisher might just decide on the merit of your #writing ability.
Which makes me wonder... Are there any indie #nonfiction publishers out there that are sensitive to the valid concerns of #SurveillanceCapitalism? Probably not any with money.