Free Software is only one tactic, and left on it's own, as we've seen, it is a defensive one. It does not do more than create a refuge to retreat further into, and become subsumed by the wider society wielding the proprietary technologies and computing silos of the mega corporations. Organize, sabotage, and work for a political alternative to push back using a diversity of tactics. Wouldn't it be cool if we could strangle Amazon by offering a free version of AWS? What if only coops could use it? What if people refused to work for employers who work in surveillance, advertising, and defense?
Free Software cannot design away the problems of the society it exists within. There need to be changes to society to liberate computing for the masses instead of the technologically competent few. Free Society. Free Software.