"Yet, even here, with these broader technological and social critiques, something is missed. Just as a form of consciousness captured by marketing agents, platforms and algorithms can pacify and victimise whole segments of society, so the intense and thoughtful interactions of tens of thousands can create a different perspective; can turn our attention back onto ourselves and create new forms of self-consciousness through loops of communication and mutual-recognition – and in so doing produce a different kind of will power. This is loosely what I call ‘gadget consciousness’."