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I think that the biggest issue on over-centralization of communication, social media, culture, and the big techs in general, isn't technical, but social in terms of individual responsibility.
People doesn't want to be responsible of their data, their photos, their own culture, their information.
It's not that they can't. It's that they don't want to.
So it's easier to delegate to someone like Google.
Google is a generally more delegated and easier way to have photos, information and authentication solved, which are hard problems in terms of usability and availability.
So it really grinds my gears when someone yells at people like "come ON this is so EASY to do" to every individual using Google, when it's *not* that easy to get away of those platforms, maybe you know the technical details to do it, but don't expect a huge percent of the population understanding all the required steps to remove Google and Facebook from your life.
That said, appreciate every person that works towards and easier way for users to be responsible of their own data, even when their technical implementations aren't "perfect" or even far from good. Most of those problems can be fixed later, because what this people understood is the responsibility issue, which is harder to figure out later.