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Fascinating glimpse into how Youtube became such a nest of conspiracy videos: a Google-led drive for engagement above all, starting in 2009.

https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant

<<Beginning around 2009, Google took tighter control of YouTube. It ushered in executives, such as sales chief Robert Kyncl, formerly of Netflix, for a technical strategy and business plan to sustain its exploding growth. >>