Surveillance Capitalists be like,
"I'm going to rob your house tonight. Uncheck these 200 checkboxes representing each item in your house that I am going to take. Any checkbox you fail to check gives us the permission to rob that item. And we can't guarantee the list here is exhaustive, nor that our 1000 partners won't rob your house."
We shouldn't be "opting out" of their violations of our rights. We should be asking what gives them the right to steal our behavioral data in the first place.