Startups like Uber etc pretend they are gaining customers through innovation, but all they are really doing is buying market share by providing artificially cheap services, so they can run rivals off the road. When rivals disappear, prices go up.
Stable companies with sustainable business models that treat their employees well are being unfairly squeezed out of the market, unless they too start screwing workers and throwing money away. (See also Amazon and their pee bottles.)