First news organization to stand up its federated Mastodon server with a trustable domain (e.g. http://follow.washingtonpost.com) and accounts for its staff for people to follow gets a prize.
Also, proposal for a standardized domain for news orgs, e.g. follow.bbcnews.com, follow.nytimes.com, and/or autodiscovery of a mastodon server for a parent domain e.g. a socialnetworks.txt