Right? For instance, I appreciate Valve putting money and person-hours into my pet special interests (specific areas of open source software, for example) where most corporate behemoths would not, but the only reason the likes of Valve, Nintendo and Sega (each in really specific areas and not in general) seem likes "good" or "responsible" companies compared to the industry's conspicuously bad actors isn't because the "good" companies aren't bad actors themselves, but because they occasionally meet a minimum bar of corporate responsibility (and don't mind benefiting from the PR gloss it gives them).
Fundamentally, the role of "large enterprise" as an institution and "billionaire" as an individual are both locked into social and economic roles that are inherently predatory and destructive.