Fairphone also make a de-googlised version of Android for people who want to install it:
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switching.social (switchingsocial@mastodon.at)'s status on Tuesday, 27-Aug-2019 11:20:24 UTC switching.social -
switching.social (switchingsocial@mastodon.at)'s status on Tuesday, 27-Aug-2019 11:23:46 UTC switching.social Because most people have no idea what free software even is.
They're advertising to a mainstream audience, and it's usually a good idea to introduce just one new concept at a time (here the new concept is paying more for fairer hardware).
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switching.social (switchingsocial@mastodon.at)'s status on Tuesday, 27-Aug-2019 17:32:02 UTC switching.social Update on this point, Techcrunch article quoted on the Fairphone forums:
"Out of the box the phone comes with Android 9 preloaded. A post-launch update will make it easy for buyers to wipe Google services off their slate and install the Android Open Source Project instead."
"...buyers will be able to switch for a non-Google alternative — via an updater that will let them wipe and install the Android Open Source Project flavor of the OS."
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